Privacy Policy

Effective Date: July 23, 2025
Business Name: Once Upon A Pediatrics

Once Upon A Pediatrics (“we,” “our,” “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard information — including Protected Health Information (PHI) — in compliance with the Health Insurance Portability and Accountability Act (HIPAA) and applicable federal and state privacy laws.

By using our services, website, or SMS/text communications, you agree to the terms outlined in this Privacy Policy.

• Personal information: name, phone number, email, address.
   
• Health information (PHI): medical history, treatment information, diagnosis, or service records (only when necessary for care).
   
• Technical information: IP address, browser type, site usage.
   

Your information is used to:

• Provide pediatric and behavioral health services.
   
• Schedule, confirm, or update appointments.
   
• Send SMS/text notifications for reminders and important service updates.
   
• Comply with legal, billing, and insurance requirements.
   
• Improve our website and services.
   

We will never sell or share your personal or health information with third parties for marketing purposes.

• All PHI is stored securely with limited staff access.
   
• PHI is only disclosed for treatment, payment, or healthcare operations unless you authorize otherwise.
   
• Electronic communications are safeguarded to the best extent possible; however, clients acknowledge that SMS and email carry some inherent risks.
   

We use SMS/text messaging only with your explicit consent in compliance with federal guidelines (TCPA, FCC rules) and HIPAA standards.

• Opt-In: You must provide consent before receiving SMS messages. Consent may be obtained via signed form, written acknowledgment, or by replying YES to an opt-in text.
   
• Purpose of SMS: Appointment reminders, scheduling updates, important service-related notices (e.g., closures, reschedules). SMS will not include detailed PHI.
   
• Message Frequency: Typically 1–4 texts per month, depending on appointment activity.
   
• Charges: Standard message/data rates may apply.
   
• Opt-Out: You may opt out at any time by replying STOP to any message. A confirmation will be sent, and no further messages will be delivered.
   
• Help: Reply HELP for assistance or contact us directly.
   

Sample SMS Notifications:

• Appointment Reminder: “Your appointment is scheduled for [Date/Time] with Once Upon A Pediatrics. Reply CONFIRM to keep, RESCHEDULE if needed. Reply STOP to opt out.”
   
• Closure Notice: “Our office will be closed on [Date]. Please call us to adjust your schedule. Reply STOP to opt out.”
   
• Opt-In Confirmation: “You are subscribed to SMS updates from Once Upon A Pediatrics. Reply STOP to opt out.”